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Elia Corkery

·2 min read
AI

The Price of Hesitation: Why Delaying Innovation and AI Adoption Costs More Than You Think

It took just minutes to clone our CEO’s voice using AI. All we needed was a typed script and a few lines of audio to train it. The result? A near-perfect voice match.

It’s impressive, it’s unsettling, and most of all, it’s fast. The technology landscape is shifting under our feet, and those who hesitate are already behind.

Hesitation is becoming a reflex. That’s a problem.

Accenture’s Life Trends 2025 report kicks off with a warning: hesitation is on the rise. Deepfakes, fake reviews, and misleading AI-generated content are creating digital confusion. People are pausing more often and asking themselves

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